Transforming Public Relations: AI and Social Media Strategies - Paperback
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Language:EnglishPublisher:Cognella Academic PublishingISBN-13:9798823345491UPC:9798823345491Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Media Studies, Advertising & PromotionSize:10.00 x 8.00 x 0.57 inchesWeight:1.1905Product ID:SCYTYNJ0WW
Transforming Public Relations: AI and Social Media Strategies
Transforming Public Relations: AI and Social Media Strategies is designed to help readers better understand and navigate the discipline of public relations in the digital era. The textbook focuses on the ways in which the emergence and rise of social media and AI have impacted the field. It equips readers with the knowledge they need to succeed in an ever-evolving media landscape.
The book...
Language:EnglishPublisher:Cognella Academic PublishingISBN-13:9798823345491UPC:9798823345491Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Media Studies, Advertising & PromotionSize:10.00 x 8.00 x 0.57 inchesWeight:1.1905Product ID:SCYTYNJ0WW
Lim, Young Joon: - Young Joon Lim holds a Ph.D. from the E.W. Scripps School of Journalism at Ohio University. He is an associate professor in the Department of Communication at the University of Texas, Rio Grande Valley, where he teaches courses in mass media campaigns, theories of communication, research in communication, and public relations theory and practice. Dr. Lim has experience in...
Publisher: Cognella Academic Publishing
Edition
3rd Edition
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