The Power of Instinct: The New Rules of Persuasion in Business and Life - Hardcover
by Leslie Zane
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Language:EnglishPublisher:PublicAffairsISBN-13:9781541703858ISBN-10:1541703855UPC:9781541703858Book Category:Business & Economics, PsychologyBook Subcategory:Decision Making & Problem Solving, Social Psychology, MarketingSize:9.20 x 6.30 x 1.10 inchesWeight:1.0009Product ID:SCWDADM2NM
The Power of Instinct: The New Rules of Persuasion in Business and Life
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. People don't make decisions with their conscious mind, but on instinct. In The Power of Instinct,...
Language:EnglishPublisher:PublicAffairsISBN-13:9781541703858ISBN-10:1541703855UPC:9781541703858Book Category:Business & Economics, PsychologyBook Subcategory:Decision Making & Problem Solving, Social Psychology, MarketingSize:9.20 x 6.30 x 1.10 inchesWeight:1.0009Product ID:SCWDADM2NM
Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Like many pioneers, Zane's ideas were dismissed early on. In 1995, she founded Triggers(R), a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind...
Publisher: PublicAffairs
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