The Marketing Plan Handbook, 7th Edition - Paperback
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Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572922ISBN-10:1936572923UPC:9781936572922Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Strategic PlanningSize:9.25 x 7.50 x 0.31 inchesWeight:0.571Product ID:SCWW87V6SW
The Marketing Plan Handbook, 7th Edition
The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. Using a step-by-step method to develop a strategically sound plan, the book presents key information in a concise and logical way. It explains the fundamental principles of building a marketing plan and introduces a comprehensive framework that includes all essential components.The marketing plan...
Language:EnglishPublisher:Cerebellum PressISBN-13:9781936572922ISBN-10:1936572923UPC:9781936572922Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Strategic PlanningSize:9.25 x 7.50 x 0.31 inchesWeight:0.571Product ID:SCWW87V6SW
Chernev, Alexander: - Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. His research has been published in leading marketing journals and frequently cited in both the business and popular press. He has been ranked among the top ten most prolific scholars by the Journal of Marketing and among the top five marketing faculty in the field of...
Publisher: Cerebellum Press
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