The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations - Paperback
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Language:EnglishPublisher:Laurence KingISBN-13:9781529420173ISBN-10:1529420172UPC:9781529420173Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingSize:7.80 x 5.70 x 0.80 inchesWeight:1.1001Product ID:SCM63HR2GE
The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand...
Language:EnglishPublisher:Laurence KingISBN-13:9781529420173ISBN-10:1529420172UPC:9781529420173Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, MarketingSize:7.80 x 5.70 x 0.80 inchesWeight:1.1001Product ID:SCM63HR2GE
Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling...
Publisher: Laurence King
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