Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets - Hardcover
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Availability:Out of StockContributor:Al Ramadan, Dave Peterson, Christopher LochheadPublish date:2016-06-14Pages:272
Language:EnglishPublisher:Harper BusinessISBN-13:9780062407610ISBN-10:62407619UPC:9780062407610Book Category:Business & EconomicsBook Subcategory:New Business Enterprises, Strategic Planning, EntrepreneurshipSize:9.40 x 6.30 x 0.90 inchesWeight:0.9017Product ID:SCC200TCNE
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a...
Language:EnglishPublisher:Harper BusinessISBN-13:9780062407610ISBN-10:62407619UPC:9780062407610Book Category:Business & EconomicsBook Subcategory:New Business Enterprises, Strategic Planning, EntrepreneurshipSize:9.40 x 6.30 x 0.90 inchesWeight:0.9017Product ID:SCC200TCNE
Ramadan, Al: - Al Ramadan is a co-founding partner of Play Bigger Advisors. Al co-founded Quokka Sports, which revolutionized the way people experience sport online. He then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the...
Publisher: Harper Business
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