Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it - Paperback
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Language:EnglishPublisher:Ambient PressISBN-13:9781999023058ISBN-10:1999023056UPC:9781999023058Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Marketing, New Business EnterprisesSize:8.50 x 5.50 x 0.45 inchesWeight:0.5203Product ID:SC7828Y0ZT
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
You know your product is awesome-but does anybody else?
In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.
In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product...
Language:EnglishPublisher:Ambient PressISBN-13:9781999023058ISBN-10:1999023056UPC:9781999023058Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Marketing, New Business EnterprisesSize:8.50 x 5.50 x 0.45 inchesWeight:0.5203Product ID:SC7828Y0ZT
Dunford, April: - April Dunford is the world's foremost expert in positioning for B2B technology companies. April helps companies make complex products easy for customers to understand and love. After a twenty-five-year career leading marketing teams at a series of fast-growing startups, she has consulted with over three hundred technology companies including Google, IBM, Postman, Epic Games and...
Publisher: Ambient Press
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2nd Edition
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