Marketing: Based on First Principles - Paperback
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Availability:In StockContributor:Robert W. Palmatier, Andrew CreceliusPublish date:2025-03-06Pages:384
Language:EnglishPublisher:Bloomsbury AcademicISBN-13:9781350327894ISBN-10:1350327891UPC:9781350327894Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.69 x 7.40 x 0.79 inchesWeight:1.8012Product ID:SCQRGG48TR
Marketing: Based on First Principles
An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.
Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern...Language:EnglishPublisher:Bloomsbury AcademicISBN-13:9781350327894ISBN-10:1350327891UPC:9781350327894Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.69 x 7.40 x 0.79 inchesWeight:1.8012Product ID:SCQRGG48TR
Publisher: Bloomsbury Academic
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