It's Not About You: Winning New Business In A Crowded Agency World - Paperback
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Language:EnglishPublisher:Kingbird Press LLCISBN-13:9781965629079ISBN-10:1965629075UPC:9781965629079Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Business Communication, MarketingBook Topic:Meetings & PresentationsSize:9.00 x 6.00 x 0.48 inchesWeight:0.6812Product ID:SCTFVYWVCC
It's Not About You: Winning New Business In A Crowded Agency World
To win more business, you must remember one thing: It's Not About You.
In today's market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But prospects care more about what you'll do for them than what you've done for others.
Drawing on decades of experience leading hundreds of agency reviews, Mercer Island Group's Robin and Stephen...
Language:EnglishPublisher:Kingbird Press LLCISBN-13:9781965629079ISBN-10:1965629075UPC:9781965629079Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Business Communication, MarketingBook Topic:Meetings & PresentationsSize:9.00 x 6.00 x 0.48 inchesWeight:0.6812Product ID:SCTFVYWVCC
Publisher: Kingbird Press LLC
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