How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing - Paperback
by Stu Heinecke
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Availability:In StockContributor:Stu Heinecke, Jay Conrad Levinson (Foreword by)Publish date:3/6/2018Pages:240
Language:EnglishPublisher:Benbella BooksISBN-13:9781946885135ISBN-10:1946885134UPC:9781946885135Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, Business CommunicationBook Topic:Direct, Meetings & PresentationsSize:9.00 x 6.00 x 0.90 inchesWeight:0.8003Product ID:SC5KMASNHZ
How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
The hard part just got easy. You know how to sell--that's your job, after all--but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive...
Language:EnglishPublisher:Benbella BooksISBN-13:9781946885135ISBN-10:1946885134UPC:9781946885135Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, Business CommunicationBook Topic:Direct, Meetings & PresentationsSize:9.00 x 6.00 x 0.90 inchesWeight:0.8003Product ID:SC5KMASNHZ
Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author. Heinecke discovered the magic of "Contact Marketing" early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise...
Publisher: Benbella Books
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