Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - Paperback
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Availability:In StockContributor:Luke Sullivan, Anselmo Ramos (Foreword by)Publish date:2022-02-23Pages:416
Language:EnglishPublisher:WileyISBN-13:9781119819691ISBN-10:1119819695UPC:9781119819691Book Category:Business & Economics, DesignBook Subcategory:Advertising & Promotion, Marketing, Graphic ArtsBook Topic:AdvertisingSize:8.90 x 6.00 x 1.20 inchesWeight:1.0516Product ID:SC6EBAB1JQ
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity--while critical--is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the...
Language:EnglishPublisher:WileyISBN-13:9781119819691ISBN-10:1119819695UPC:9781119819691Book Category:Business & Economics, DesignBook Subcategory:Advertising & Promotion, Marketing, Graphic ArtsBook Topic:AdvertisingSize:8.90 x 6.00 x 1.20 inchesWeight:1.0516Product ID:SC6EBAB1JQ
Publisher: Wiley
Edition
6th Edition
Contributor(s)
Author
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