Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money) - Hardcover
by Joe Pulizzi
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Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9781264257546ISBN-10:1264257546UPC:9781264257546Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Home-based Businesses, MarketingBook Topic:DirectSize:9.10 x 5.90 x 1.50 inchesWeight:1.3007Product ID:SC3NQ4SEY6
Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable...
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9781264257546ISBN-10:1264257546UPC:9781264257546Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, Home-based Businesses, MarketingBook Topic:DirectSize:9.10 x 5.90 x 1.50 inchesWeight:1.3007Product ID:SC3NQ4SEY6
Joe Pulizzi is one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council.
Publisher: McGraw-Hill Companies
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2nd Edition
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