Hbr's 10 Must Reads for Sales and Marketing Collection (5 Books) - Paperback
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Hbr's 10 Must Reads for Sales and Marketing Collection (5 Books)
Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers.
In today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise...
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more...
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